Resonate has put together an excellent panel of leading music supervisors to discuss their roles within their respective organisations. Music synchronisation now covers such a vast area of the music market, both prestigious and unknown artists are making great leaps in this field. Endless The effect of global digitalisation has thrown unmeasurable opportunities for anyone, anywhere, anytime to utilise music as tool boost their business.
Our panelists showcase briefly their own victories in sync with a short showreel.
As it becomes increasingly difficult to sustain a music career solely based on sales, we put questions to our panel regarding the importance of synchronisation.
Alex Lodge is a music supervisor and a company director at Thirty Two Music, a creative agency for music and sound with offices in both London and Barcelona. In his 10 years working in music supervision he has supervised advertising campaigns for some of the world's biggest brands, including Sky, Barclaycard, Nike, HSBC, Vodafone, Coke, Jaguar, NFL, Nokia, and many, many more besides. Alex specialises in commercial music research / licensing and supervision of bespoke composition, and is a full member of The Guild Of Music Supervisors.
Starting her career as a film composer followed by two years in music management, Claire is now Head of Music Supervision at Crown Talent & Media. She is an established music supervisor for film and TV with credits that include Richard Linklater’s “Me and Orson Welles”, J Blakeson’s cult hit “The Disappearance of Alice Creed”, Ricky Gervais comedy ‘David Brent: Life on the Road’, BBC Films critically acclaimed ‘Testament of Youth’, and Working Titles multi award winning Stephen Hawking biopic ‘The Theory of Everything’. Claire was also recently nominated for Best Sync, Feature Film in the 2017 International Music and Sound Awards for the haunting film noir “City of Tiny Lights”
ThinkSync Music was founded by Connie Farr over twelve years ago and was born out of a group of traditional publishing companies. The company is a one-stop music supervision, consultancy and licensing service for Films, Trailers, TV, Advertisements and Promos, specialising in projects looking for music with character and individuality.
Connie’s recent music supervision projects include Andrew Haigh’s award winning ‘45 Years’ as well as the upcoming adaptation of Martin Amis’s ‘London Fields’ starring Billy Bob Thornton and Johnny Depp. Current projects include Andrew Haigh's upcoming film 'Lean On Pete' starring Chloe Sevigny, Steve Buscemi and Travis Fimmel and Adam Leon's latest film 'Tramps' starring Callum Turner.
Past projects include Tom Harper's remake of 'The Borrowers', Carol Morley’s 'Dreams of a Life' for Film 4, Hong Khaou’s ‘Lilting’ and SXSW Grand Jury winner 'Gimme The Loot’. Upcoming projects include productions for Film 4, BBC London, Sky, Universal and the BFI.
ThinkSync is also the out-of-house Music Supervisor at the UK offices of both Ignition Creative and the Picture Production Company, working on a whole range of TV promos and International film trailers (Fortitude, The Missing, Warcraft, The Great Wall, Hologram For A King, Glue, Drifters)
As Creative Manager for Music at BT Sport, I supervise the sound of the channel. I promote new music through sync, bespoke commissions and artist-led projects. Before BT Sport I studied music at Leeds University, focusing on Psychology of Music and how it manipulates the perception of visuals. That led to a job at Hear No Evil, a supervision agency, and I found my way to BT Sport via some time with the publisher Imagem.
With over 10 years experience in the Music Industry Rachel has proven success in Music Supervision, New Business and International Development within the music publishing space. She was recruited by West One Music at a young age to implement and develop a company sales strategy that would essentially get their existing catalogue of music into the hands of professional music users and in turn grow the company profit substantially. She has spent the last decade mentoring and managing sales teams in the UK, Germany & France, working closely with creative teams Globally from the Broadcast, Film, Gaming and Radio industries to drive music placement in their productions.
In 2013 Rachel set up Hookline LTD, a boutique music publisher and Sync agency who represents a carefully curated collection of artists and bands from around the world. Hookline has placed music in productions such as Game of Thrones, Top Gear, Dr Who, X Factor and Family Guy, worked regularly with clients such as the BBC, Sky TV, Discovery Channel, Fox, Disney and MTV as well as brands such as Coca Cola, Heineken, Amazon, British Airways, Premier League and Starbucks to name just a few.
Rachel joined the Native Music Supervision team as a Music Supervisor early in 2015 and has since worked on projects with some of the biggest brands and artists in the world. Most recently supervising award winning Thatchers ‘Slow Motion’, Pepsi Max Taste Revolution, HSBC’s: The Den and Lexus ‘Imagination Turns Ordinary into Extraordinary' spots.