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What You Syncing 2.0

How do you prepare your music to be sync ready? What are the dos and don'ts? Following on from ‘What You Syncing’ in 2017, we have brought another five amazing UK leading music supervisors to Resonate to discuss the importance of synchronisation. Bringing you an incredible opportunity for one on one engagement and insight into a music supervisors job.

Toby Williams - Music Supervisor/Project Manager (Leland Music)

Toby’s music career began at London based electronic music brand Defected, before joining Leland Music as a Music Supervisor in 2013 where he sources and creates music for Film, TV and Advertising. Recent commercial highlights include campaigns such as Mercedes 'Ready For Anything', Vodafone 'Seamless', The National Lottery 'Fisherman', and Volkswagen 'Born Confident'. Film / TV credits include last year’s Cannes nominated short film 'Dreamlands' (dir. Sara Dunlop), the BBC feature documentary ‘Paula Rego: Secrets & Stories’ (dir. Nick Willing) and E4's Comedy Horror series ‘Crazyhead’ (dir. Al Mackay / Declan O’Dwyer).

Ciara Elwis - Music Supervisor (Air Edel)

Ciara joined the Air-Edel music team three years ago and was quickly inducted into the world of sync, working with music supervisor Matt Biffa on projects such as Netflix's 'Lovesick'. She works across both creative and sync licensing, with TV and film credits that span a wide variety of musical genres – from the eclectic score of Sally Potter's 'The Party' to Netflix's doo-wop heavy 'The End of the Fucking World', to Channel 4's 90s banger-centric 'Derry Girls'. Upcoming projects include Simon Pegg and Nick Frost’s comedy 'Slaughterhouse Rulez' and ‘Ibiza: the silent movie’, the latest feature from documentary-making heavyweight Julien Temple, with music direction by Norman Cook (aka Fatboy Slim). Prior to Air-Edel, Ciara studied music at Edinburgh University, where she also worked as a brand manager for Spotify.

Julz Baldwin - Music Supervisor (BBH Advertising)

Julz Baldwin is Deputy Head of Music and Co-Founder at the multi award-winning Most Radicalist Black Sheep Music, the specialist music division at global ad agency Bartle Bogle Hegarty (BBH). BBH is one of the world’s leading agencies, responsible for some of the most notable music-centred advertising campaigns commissioned by a wide range of clients including large multinationals. Over her 12 years there, Julz has placed tracks and supervised branded entertainment projects for the likes of Audi, Google, Levi’s, Axe, Virgin Media, Johnnie Walker, Refuge, British Airways, The Guardian, KFC, Absolut, Nike and the United Nations. As well as being music supervisors, the TMRBSM team also run The Most Radicalist blog, hosting reviews of brand new tracks, plus features with more established artists. This blog has a strict editorial policy, with super early pick-up of tracks (usually within 48 hours of them appearing online), and has become a tastemaker, talent incubator and recommender in its own right. Although deliberately separate from the advertising work, it also plays into the TMRBSM focus on offering music strategy development for brands through branded content curation, production, and editorial roll out.

Bonnie Reilly - Music Supervisor (Vice Media)

Ever since graduating university, Bonnie has pursued a career in the music industry, music having always been her number one passion.

Since September 2016, Bonnie has been working at Vice in the UK as a music supervisor working on various platforms within Vice: the TV channel Viceland, i-D, Vice Studios, Virtue the branded platform, Noisey and digital, not just for the UK office but for all EMEA territories.

“Never a dull moment at Vice, the content is very refreshing and it’s great to work with such a variety of artists and music from all around the world.”

Having previously worked at Big Sync Music, where she primarily worked with Unilever brands and advertisements, it offered her experience in many different areas of the industry as well as film, publishing and working on the label side.

Michelle Stoddart - Founder (Stoddart Music)

From an early age, I realised the importance of music in my life. As a teenager, I got my dream job working in a record shop and it was clear to me that I must pursue a career in music and I haven't looked back. 

20+ years’ experience in the music industry, with a focus on synchronisation.  In January 2018 I started up Stoddart Music; representing artists, songwriters, labels & publishers for creative synch placement in Adverts, Film, TV, Trailers and Games. I have extensive experience in leading and mentoring teams, having lead the Kobalt Music synch team for 13 years and prior to that I worked with Sanctuary Records, Mautoglade and Acuff-Rose.

I love helping songwriters and artists further develop their career by creatively placing their music to picture including brands artists further develop their career by creatively placing their music to picture including brands Apple, American Express, Very, Estee Lauder, John Lewis, Lexus, EE, Suzuki, KFC, SEAT, Morrisons, Sky, McDonalds, Haig Club, Heathrow, First Choice, Hellmanns, Dove, Baileys, Giff Gaff and Ford; amongst many others including placements in Film, TV and games.

Earlier Event: November 15
Future of the Music Industries
Later Event: November 15
Scotland and Emerging Markets