Opening Keynote: 10.00–11.00am
Closing Keynote: 5.45pm–6.30pm
Glasgow born Ged Doherty kicks starts the first ever Resonate with an abundance of great narratives from his illustrious career. We consider ourselves extremely lucky to be in the presence of a music industry professional who has been so pivotal in the past couple of decades.
Our opening keynote speaker sets the tone for Resonate. Ged will be touching on his own experiences, his current position at BPI and the Scottish music scene.
We celebrate a small selection of fantastic inspirational women who are currently working across the breadth of the music industry. Resonate Glasgow salutes these inspirational females and provides them with the stage to share stories from their careers.
With a plethora of revolutionary women shaping many musical periods, it's important we acknowledge the power of women in music and look to those pioneering in their chosen field.
The music industry comprises a complex network of sectors and genres. Our panel describe their roles in the creative industry. Our panel will join the dots. Artists, songwriters, managers, agents, publishers, labels, producers, engineers, A&R, tour managers, technicians, promoters, publicists, journalists, radio, synchronisation… the list goes on. Communication is not something to be underestimated. Collaboration is not a word to be afraid of. By definition, it means to work together, especially in a joint intellectual effort. Ideas, products and businesses can be improved through collaboration.
Resonate has put together an excellent panel of leading music supervisors from around the UK to discuss their roles within their respective organisations. Over the past few years, sync has become increasing important for artists, writers and composers. Music synchronisation now covers such a vast area of the music market, both prestigious and unknown artists are making great leaps in this field. The effects of global digitalisation has provided unmeasurable opportunities for anyone, anywhere, anytime to utilise music as a tool boost their business.
Our panelists discuss the multitude of mediums used to promote music. Creating a measured promotional and marketing plan can be the difference between a hit record and a bargain bin CD. We hear of stories of tracks with zero, none, not an ounce of promotion can shoot astronomically into the limelight. We see some artists work in reverse to traditional promotional methods. Is it effective to release a product and backtrack to create a promotional campaign around how people react to it? Some artists now strive to aline their product with uniqueness and individuality. Does it pay off to do something left field in terms of launching a product?
Scotland has an abundance of creative musical talent, but do we have the business talent and infrastructure to support and capitalise on the creative output? Many musical creatives in Scotland are represented by managers, agents, record labels, publishers, lawyers and accountants outwith Scotland. How do we develop the infrastructure of Scotland’s music industry to retain more intellectual property and conduct more business in the music supply chain? Our panel discuss the imperative measures needed to thrust Scotland to the forefront of the music business.
Tileyard is the largest professional music community in Europe. Our Resonate partners bring two leading entrepreneurs from their community to Glasgow for two unmissable workshops.
Presented by AIM CEO Paul Pacifico, this workshop will outline what the Association of Independant Music does while offering advice on how to turn your band, career aspirations into a business. This event would benefit musicians, self-releasing artists and creative entrepreneurs.